Finnish winter sport knowledge is a hot business
Kisakallio actic in China
With China's 2022 Winter Olympics, Beijing becomes the first city in Olympic history, where both summer and winter Olympics are held.
Finnish companies has been put a lot of effort into the winter Olympics which are held in 3 years from now and the China wants to climb one step further into being one of the biggest winter sport countries. The goal of the Chinese state is to attract as many as 300 million new enthusiasts for a winter sports.
As a traditional winter sports country, Finland is helping China achieving their goal. In April 2017 President Xin's visit to Finland, it was agreed that 2019 will be Chinas and Finlands mutual winter sports co-operation year.
Winter sports co-operation boosts the sales
The approach of the Co-operation Year is seen in both China and Finland in many ways. Business Finland is led by Finnish Winter Sports Cluster, which brings together Finnish winter sports experts, sports associations, sports institutes, equipment manufacturers and technology specialists. The Finnish Winter Sports Cluster aims to meet demand on the winter sports market and to develop business co-operation between countries.
"It's great that Chinese people have found the Finnish winter sports excellence. Together, we are able to meet the tough international competition and provide comprehensive solutions. During the upcoming winter sports co-operation year, we will especially focus on China's presence in example by opening a showroom for Finnish companies and partners.” says Petri Tulensalo, head of Business Finland Sport Cluster.
The Ministry of Education and Culture has co-operated and designed a comprehensive program of co-operation with around 100 different events. One of the ministry's educational promotion goals is to promote Finnish ’Finnish PopUp School’ and ’Liikkuva Koulu’ innovations with the Chinese.
"We have been working closely for two years to export education to China, and our message "Combine education and sport" has been well received. As we continue to focus on the development of children's and young’s skills through Finnish phenomenon-based learning, the coming years of cooperation and Business Finland's Finnish Winter Sports Cluster will be a significant boost to the export of education between Finland and China.” believes Finnish developer of the PopUp School concept Harri Hollo, China's development and marketing director at Kisakallio Sports Institute.
The Kisakallio Sports Institute, which also has a company in China, also has signed commercial agreements with the Chinese partners like universities.
One of the most significant contracts was the SINO FIN Winter Sport Research Center agreement with Harbin Sport University. Its aim is to compile a comprehensive knowledge of winter sports in Finland together with the Chinese to promote the development of winter sports in example development of education and curricula, scientific research, instrument co-operation, development of conditions, organizing events and sports medicine.